Beem makes the YB champion streetcar interactive
BSC YB and Beem are launching their first joint interactive campaign on public transportation. Starting Saturday, for three weeks, passengers on the YB tram in Bern can enter a contest to win 250 pairs of tickets to the YB–Sion game.
Using Bluetooth technology, passengers can take part in the competition until February 6. In addition, at the end of the campaign, a YB jersey signed by all players will be raffled off among all participants.
In order to participate in the competition, passengers must manually activate the Beem function in the apps of 20 Minuten or Bluewin and allow access to Bluetooth, location and microphone. Afterwards, the 20 Minuten app must be opened in the YB streetcar. A Beem banner then appears in the newsfeed with the hint to participate in the sweepstakes. Tapping the banner opens the Beem platform, where the corresponding content is displayed.
