Baloise: WhatsApp taster day for students
Spend a day looking over the shoulders of two apprentices - with their smartphones. Baloise is launching its first WhatsApp taster day on October 19.
Two commercial apprentices in their third year of training post pictures, videos and thoughts from their everyday lives; interested parties can ask questions and gain an insight into Baloise. Digitalization does not stop at personnel marketing. If you want to appeal to potential applicants, you have to be prepared to break new ground. "We are always on the lookout for new ways to address talent," says project manager Sandra Zehnder. "So it was natural for us to choose a channel that young people use to communicate on a daily basis." Future learners should get an authentic insight into the company during the day. The chat can simply be followed or participants can actively contribute with questions, thus making the virtual Taster day co-create. Up to 250 participants can register for the moderated chat and follow the two learners.
