Independent financial knowledge for everyone: Smartpurse becomes free of charge
The edufintech company «SmartPurse» is permanently eliminating the annual fee for its app. This initiative, led by founder Olga Miler, aims to «close the alarming gaps in financial literacy that were recently revealed in Swiss studies.».
Recent Studies point to significant shortcomings and disparities in financial education in Switzerland: Young people, women, and low-income groups lag behind in financial knowledge. With an average score of just 5.17 out of 10, only slightly more than 52 percent of respondents were able to answer three knowledge questions correctly.
Enabling Financial Freedom for Everyone
In response to these findings, SmartPurse is removing its paywall and making over 80 concise, practical lessons on topics such as salary negotiations, investing, debt reduction, and retirement planning available for free in the app—regardless of prior knowledge, income, or education level. Previously, an annual subscription cost around 95 francs.
The SmartPurse resources, now available for free, are designed to help women, young people, and those with low incomes or limited education achieve financial freedom. «With SmartPurse Free, we’re breaking down the barriers to financial literacy. We’re giving people the opportunity to take control of their own finances. Financial independence is a fundamental right, and women and young people in particular can now benefit from the tools they need to secure their future,» said Olga Miler, founder of SmartPurse.
The free app is available on the App Store and Google Play. Among other things, it includes short, video-based lessons that explain topics such as salary negotiations, investing, and retirement planning in a simple way—perfect for anyone who’s short on time—and they only take 3 to 5 minutes a day. In addition, over 20 checklists and tools help with budgeting, investing, and debt reduction, and if professional support is needed, the app also offers direct contact with certified financial experts.
