Interactive voyage of discovery with Beem at the Fondation Beyeler
The Fondation Beyeler is currently hosting an exhibition on «Edward Hopper,» one of the most important American painters of the 20th century. By using Beem, visitors can learn more about the painter during their visit.
Digital information about Edward Hopper and his paintings is hidden in the rooms of the exhibition. Visitors receive this information directly on their smartphone if they have activated Beem. The information collected can be used to answer quiz questions at the end, which are part of a competition. In addition to an instant prize, there is also a guided tour for 10 people to win for the upcoming summer exhibition, which is dedicated to the Spanish painter "Goya".
In order to use the interactive exhibition, the Beem function must be activated manually in the apps of 20 Minuten, Bluewin or Beem's own app and access to Bluetooth and location must be allowed.
Until February 26, the campaign will also be supported by a cinema spot of the Fondation Beyeler on the Hopper exhibition, which will run in the cinemas Kult.kino Atelier, Kult.kino camera, Pathé Küchlin, Houdini and Kosmos. While the spot is being shown, visitors can buy tickets for the exhibition via Beem.
