Infel launches "Story Match" on the Swiss market

The problem is familiar to many companies: Resources for a new project are often stretched to capacity - or even completely lacking. Accordingly, external expertise must be called upon at short notice. Often, specialists from different areas are needed: from a content marketing concept to a PR text, a layout for a sales documentation, an infographic for a customer magazine, to a video clip for social media.

Contact via Swipe

The analogy to Tinder was not chosen by chance: Often, the best collaboration arises from a spontaneous impulse and companies and freelancers find each other who would otherwise never have met.

Both companies and freelancers can register in the app for iOS or Android. Companies pitch their project with a maximum of 700 characters. Freelancers who are interested and have the relevant know-how for this project respond to the advertised pitch with a swipe. And the collaboration can begin with a first chat.

Both parties are always in control

Story Match gives both companies and freelancers full control over a project at all times. According to the information provided, unlike other offers, no freelancers are placed here with the skimming of a margin. It is up to the two parties themselves to determine the terms of the collaboration.

Three steps to uncomplicated cooperation

To make collaboration as uncomplicated as possible, the topics in the app should be set as precisely as possible. A clever combination of search words promotes the findability of the pitch. In addition, clear written briefings and the scope definition of the work help to provide a quick overview. And last but not least, the visual documentation of the project increases its attractiveness.

Bern-based agency Infel is the licensee for Story Match in Switzerland. The app is now available free of charge in the Apple and Google app stores.