Gotomo develops new Wemf app
In collaboration with Gotomo, an agency specializing in mobile apps, Wemf AG for Advertising Media Research has developed the «Wemf Facts & Figures» app.
The "Wemf Facts & Figures" app provides up-to-date data on over 800 Swiss newspapers and magazines - including circulation figures, reach, information on readership and place of publication. Each publication has its own dashboard with graphics.
In addition, there are functions such as the presentation mode or a comparison list, with which data from up to five publications can be compared with each other at the click of a button. The comparison graphs thus clearly show the differences in the characteristic values graphically.
With the newly launched app, Wemf wants to enable the advertising and media market to create benchmark comparisons to various print publications free of charge and in a simple way, according to a request by Advertisingweek.ch means. The design of the app and the visualization of the data sets were specially optimized for user-friendly analysis on smartphones.
The app is available free of charge in the App Store and on Google Play available.
