"Bring!": Significant sales growth and additions to the management team

The growth course of Bring! seems to continue in the current year 2021. In the first quarter alone, revenue was around 240 percent higher than in the first three months of 2020, according to a statement. The total number of app downloads broke the 10 million mark for the first time last year and currently stands at over 12 million - with over half a million added in the first quarter of 2021 alone. In the meantime, Bring! has become a regular companion for many people when shopping for groceries and household items: Users made more than 125 million purchases with the app in 2020 alone.

Bring! offers branded goods and retail companies a specialized mobile advertising platform. Using various advertising formats - from sponsored products on the shopping list, to local retailer offers, to recipe recommendations in the inspiration section - which are integrated directly into the user experience of the app, advertisers can help their target groups plan and carry out their shopping. This apparently with success. According to the release, Bring! has been able to implement numerous campaigns in 2020 with manufacturers such as Procter & Gamble, Nestlé, Dr. Oetker, Danone, Barilla and Coca-Cola, as well as retail chains such as Edeka, Lidl and Migros.

Management team strengthened

As sales grow, so does the company. According to the statement, Bring! plans to double its headcount by the end of the year compared to the end of 2019. The first new additions have already been made. Nadine Müller is now responsible for all sales activities in Switzerland as Head of Sales Switzerland. The 37-year-old comes from Mediaschneider, where she was most recently Managing Director. With more than 15 years of agency, media and marketing experience, she will be responsible for building up and expanding customer and agency relationships in Switzerland and further developing advertising products.

Davide Falzone has already been with the company for some time: As Country Manager, he built up the Bring! business in Germany. As Commercial Director, the 32-year-old is now also responsible for global sales targets, the advertising business, and the development and implementation of the company's business strategies.

New Bring! version still in spring

Bring! plans to continue its growth in 2021. To this end, the app and the advertising platform will also be developed further. An expanded Bring! version is scheduled for release in the spring and will offer additional functions, more personalization, and additional advertising formats, among other things.