Brands Are Live implements apps for NMZ radios
The radio stations of Neue Medien Zentralschweiz Sunshine, Central and Eviva have developed three new apps together with Brands Are Live to make life easier for listeners and advertisers and to meet the latest requirements of the future.
Sunshine Radio, Radio Central and Radio Eviva each have a new radio app. The apps are intended to bring innovation to the Swiss radio market and various added values for users. This would also open up new ways for advertisers to reach and win customers.
According to NMZ, the apps are flexibly customizable and can transform according to the needs of users* and advertisers.
Contests with one-click entries
Contests on the radio are popular, but until now, they required phone numbers or websites that listeners had trouble remembering to enter. On the new apps from Radio Central, Sunshine Radio and Radio Eviva, users can now more conveniently enter contests that are currently running on the radio.
According to NMZ, this will make radio contest participation more effective and interesting - also for advertising customers who want to hold a raffle.
Interactive playlists in on- and offline mode
In addition, the new apps of the respective radios offer various new playlists. There is also a new option to skip music in a radio app. Songs can be skipped up to 6 times per hour. The playlists can now also be listened to offline via download.
In the future, brands, stores and products will be able to sponsor playlists and place their message directly in them. Advertising spots in the playlists will no longer just be audible, but can also be clicked on by users. Playlist sponsors will have their own playlist as well as direct, interactive advertising with links to stores or offers.
Personal Wallet
App users automatically receive their personal wallet when they download the app. Podcasts, radio broadcasts and music tracks can be added to the "personal wallet" with a "Like. There are also coupons and vouchers that give users discounts on selected products, discounts and promotions of all kinds.
For advertisers, this channel offers an opportunity to please users. The additional advertising on the radio could also increase the reach and the customer base.
Effective advertising with pre- and mid-rolls
According to statements by Neue Medien Schweiz, pre-roll spots are becoming increasingly popular in the advertising industry. With pre-rolls, an advertising spot is played first before the radio stream, playlist or podcast.
In the future, it will be possible to display pre-roll spots with a brand or product cover in the apps. Currently, the new app offers the option of linking mid-roll spots to products, landing pages or social media accounts. In the app, these spots can be clicked on by users, which is an advantage for advertisers, NMZ said.
The marketing company of Radio Central, Sunshine Radio and Radio Eviva plans to add further innovations on an ongoing basis. "A 360-degree solution on this scale was only sketched out a few years ago, and many people talked us out of it as sheer impossibility," explains program director and CEO Roman Spirig. "But in 2022, it's here because a team and an extremely innovative partner believed in it unceasingly. A very special day for us, as well as for the radio industry."
The apps can be downloaded for Android from the Google Play Store and for iOS devices from the App Store.
