"Andy Was Right": Irina Bieli becomes senior storyteller
The long-time social media manager at the Blick Group is starting her new role as a senior storyteller at Andy Was Right these days. The 21-year-old specializes in content creation and community management.
After four years, Irina Bieli is leaving the Ringier media company to join "Andy Was Right. Bieli learned her social media trade during an internship at the Blick Group. She later took a permanent position and continued working for the Blick Group after starting her studies, where she was responsible for content distribution and creation for the main Blick channel.
"Perfect embodiment of storytelling."
At Andy Was Right, Bieli will drive stories for clients and her own portals as a senior storyteller, setting the tone and bringing her collective experience to the team.
Roger Hämmerli, Managing Director Andy Was Right: "If there's anyone in the Swiss media landscape who can handle breaking news and stress, it's Irina. For me, she is the perfect embodiment of fast breaking and authentic storytelling. There are few social media managers in Switzerland who, at 21, have such a broad repertoire under their belt. I can consider myself lucky that we were able to train her at Ringier, and I'm even happier that she answered our call to Andy Was Right."
Bieli is currently completing her bachelor's degree at the University of Zurich in media research and communications and has worked for Swiss Content and Ringier AG, among others.
