Andy Was Right tells the digital story of Sterillium
To mark the relaunch of Sterillium Protect & Care's digital channels, Andy Was Right is supporting IVF Hartmann with a new storytelling concept and accompanying content.
Few products have found their way into the everyday lives of Swiss people in the last two years as much as disinfectants. To be closer to the end customer, IVF Hartmann is therefore relaunching the Swiss website and social media presence of the Sterilium disinfectant.
Stringent story across all channels
How do you make disinfection a digital experience? Andy Was Right was brought on board to answer this question. "We were very pleased about the request. Aligning a traditionally B2B-focused brand digitally for end customers is an exciting challenge," says Managing Director Roger Hämmerli.
On social media, the focus is on illustrations and snackable content designed to convey both knowledge and entertainment. For Sterillium.ch Andy Was Right provided imagery, wording, and copywriting support for the interactive Hygiene Check. "It was important to us to stringently tell the many stories of the brand across all channels," explains project manager Jil Sutter. For example, sections of a blog article are edited into several social media posts. Topics include myths about hygiene, everyday tips, but also current events. The blog posts were created by Digital Leverage.
"In Andy Was Right, we have found a partner that provides us with optimal support in content creation and integrates seamlessly into our partner network," says Renato Späni, who is responsible for B2C digital business at IVF Hartmann. Project manager Sebastian Eckert also appreciates the support: "Andy Was Right translates our B2B and medical content into a language and format suitable for social media. With a holistic mandate, we also achieve stringent communication across all channels."
