Andfrank develops digital catalog system for SIGG
The Andfrank agency has developed a new catalog concept in collaboration with the Swiss water bottle manufacturer SIGG. This flexible sales tool allows all products to be presented in a way that aligns with the brand and can be customized for each sales team.
The new digital sales tool presents each product line as a standalone unit and features a visually appealing magazine-style look and feel. This allows product pages to be combined, moved, or shortened as desired, making it possible to tailor them to the needs of different customers and situations.
In addition to clearly structured product information, the catalog system also features editorially prepared content in an editorial style, visually striking imagery, and high-quality 3D renderings. In this way, the tool combines the precision of a sales catalog with the appeal of a magazine.
The modular structure also ensures that all content can be used in print without any additional effort. Processes remain streamlined, the brand image remains consistent, and SIGG gains a sales tool that combines design and function in a contemporary way.
Contact at SIGG: René ab Egg (Director of Marketing), Nadine Hoessly (Trade Marketing Manager), Sarah Ritter (Communications Manager). Responsible at Andfrank: Vivian Darges (Art Director), Ramon Alder (Creative Director), Florian Bieniek (Brand Director).
