Amorana is Digital Marketer of the Year - Hoy becomes Digital Agency of the Year
On April 11, 2019, IAB Switzerland presented the Digital Marketing Award for the ninth time. Prizes were awarded in three categories for special achievement in digital marketing. A jury of experts selected Hoy as Digital Agency of the Year. Amorana came out on top in the Digital Marketer of the Year category. The awards ceremony took place as part of the new DEX - Digital Experience conference in Zurich.
Nominated for the Digital Marketer of the Year were companies that stood out with their digital advertising campaigns in the past year: both the range of measures used and the creativity played a role in the assessment. The nominated companies included Amorana, Audi, Brack and Lidl.
In the end, Amorana took the award. In 2018, the company caught everyone's eye because they invested heavily in digital advertising and presented themselves to their target audience across all formats. Their advertising for erotic items is thoughtful and always created with humor. The decisive factor in the jury's decision was the video campaign for Amorana's Advent calendar.
Who used digital marketing measures sustainably and strategically across the entire customer and sales cycle to guarantee customers an advanced digital brand experience across all touchpoints? For the award Digital Agency of the Year the jury was allowed to make its selection from the following nominations: Dreifive (Switzerland), Havas Media, Hoy and MediaCom Switzerland.
The winner was the Zurich agency Hoy: Hoy has invested a lot in know-how and technology in recent years and is positioning itself for Swiss customers as one of the important digital agencies that work very closely with their customers. Their high level of technical expertise additionally sets them apart.
Our editorial team reached Hoy CTO Moritz Schneider directly after receiving the award. He says: "We are extremely pleased to have been chosen as Digital Agency of the Year. This is the most important award in our still young history. Since the founding of Hoy, we have been able to steadily build a name for ourselves in the digital advertising industry, through this award we will hopefully gain even more recognition. We would like to thank all our employees for their great performance and our clients and the agencies of the Mediaschneider Group for the great cooperation and trust."
Go to Digital Newcomer of the Year was Anna Sidorova. She achieved the best result in the final exam of the diploma course "Digital Marketing Basic Course" of the IAB Academy.
