AllMediaDesk launches self-service platform in the DACH region

AllMediaDesk is bringing its successful self-booking platform to Germany, Austria and Switzerland. In addition to the USA and Australia, the solution is now available for the first time in the entire DACH region and opens up access to high-quality advertising inventory, especially for small and medium-sized companies. The platform is available via the company's website at www.allmediadesk.com callable.

Until now, AllMediaDesk has worked in these markets exclusively in the managed service model, in which AllMediaDesk experts accompany the implementation of the campaigns, or offered access to the in-house demand-side platform «AdPerform», which is primarily aimed at large media agencies. The new self-service platform specifically complements this offering and makes programmatic advertising accessible for the first time without prior technical knowledge and without a large minimum booking volume.

All relevant media genres in one platform

Advertisers can book and manage cross-channel campaigns via the platform. This includes banner advertising on websites as well as mobile websites and apps, online video advertising on websites, video advertising on connected TV and streaming services, digital out-of-home and online audio on streaming platforms. AllMediaDesk thus combines the most important digital advertising channels in a central, easy-to-use interface.

Free choice instead of a black box

A key difference to many other self-booking solutions: Advertising customers retain full control over which media brands their campaigns are played out on. AllMediaDesk has structured the often confusing inventory and, for example, pre-sorted websites thematically across marketers. At the same time, maximum transparency is maintained - customers can select individual media brands.

This opens up completely new opportunities for regional advertisers in particular: Whereas previously they usually only had access to local media companies or radio stations, they can now easily use the reach of national premium brands and use geotargeting to deliver advertising specifically in their region.

Programmatic advertising without complexity

The platform combines the advantages of programmatic advertising - such as precise targeting and large reach - with a radically simplified user experience. «Our approach is to make programmatic advertising as easy as online shopping,» says Matthias Mroczkowski, Chief Sales Officer at AllMediaDesk. «Advertising customers can simply put together campaigns step by step using a wizard - from duration and budget to target groups and placements.»

This gives smaller companies access to professional targeting solutions and premium inventory without having to operate a complex DSP themselves.

Individual platform solutions for organizations

Based on the technology, AllMediaDesk also offers the possibility of realizing customer-specific advertising platforms. Companies and organizations can provide their partners, branches or affiliated units with their own customized booking environment.

For example, travel providers can enable their travel agencies to book local campaigns with ready-made advertising media - including automatic integration of the relevant contact details. Shopping center operators can provide their center managers with a tool to place targeted regional advertising. Insurance companies can make local marketing measures easier for their brokers, retail groups can support their branches with regional advertising and political parties or associations can provide their regional subdivisions with an easy-to-use advertising tool.

AllMediaDesk thus combines central brand management with local activation - efficient, scalable and easy to use.

Supplement for existing customer solutions

The self-service platform is deliberately positioned as a supplement to the existing offerings. While larger advertising customers and agencies continue to rely on «AdPerform» or managed services, the new offering is primarily aimed at companies that want to book independently and flexibly. At the same time, personal support remains a central component: self-service customers can also obtain advice at any time and draw on AllMediaDesk's expertise.

AllMediaDesk is a global IT company in the media and advertising industry. AllMediaDesk operates a platform that enables advertisers and agencies to easily plan and automatically book advertising campaigns with media providers.