Advery implements website for nursing professionals
The website of the SBK Section for St. Gallen, Thurgau, and both Appenzells needed a new concept and a modern design. The Eastern Swiss agency Advery redesigned the professional association’s website.
The Swiss Professional Nursing Association SBK is the first point of contact for nursing professionals and offers its members a wide range of services. At the same time, the association also advocates for its members at the political level.
In several workshops, the project team at Advery worked together with the SBC to develop the structure and concept of the new website. The information architecture was completely revised, and in the process the original 200-plus subpages were reduced to less than half without any loss of content. After the solid basic framework was in place, it needed the right cover.
The new screen design results in a coherent whole. The appearance including the logo was refreshed, current photos were shot and suitable icons were illustrated. The website is responsive - i.e. it can also be used optimally on mobile devices. Visually, the professional association now appears fresher, younger and more charming.
