Adobe Experience Manager now as a cloud service
Adobe is now offering Adobe Experience Manager to its customers as a cloud service. As part of the Adobe Experience Cloud, this cloud-native digital experience management solution is designed to combine out-of-the-box features with options for customizing content.
This news is significant for marketers because the technological innovation will save time in critical processes: Brands should be able to access the application within minutes and go live with dynamic personalized content and experiences in just a few weeks - rather than several months as is common in the industry.
"Important milestone"
"Today marks an important milestone," said Paul Robson, President of International at Adobe. "With Adobe Experience Manager as a cloud service, organizations can now more efficiently create, manage and deliver campaigns, digital content and experiences. As business models and customer expectations are constantly changing, it is essential for companies to continuously adapt their customer experiences."
Measurable improvements
To underline the importance of the new service, Adobe is already communicating data from early users: "Initial results from medium-sized and large companies that are already using Adobe Experience Manager as a cloud service show a 50 percent faster input time, 40 percent higher efficiency in administration, no downtime due to regularly scheduled updates and a productivity leap of over 20 percent," is the positive interim conclusion.
