"The quality of advertising placement will increase"

The phase-out of third-party cookies in 2022 marks a major turning point for online advertising. Without an alternative, this would effectively spell the end of cross-platform online advertising. How are marketers preparing for this? Swiss Marketing asked Goldbach.

Swiss Marketing - May 27 2021

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"The quality of advertising placement will increase"

The phase-out of third-party cookies in 2022 marks a major turning point for online advertising. Without an alternative, this would effectively spell the end of cross-platform online advertising. How are marketers preparing for this? Swiss Marketing asked Goldbach.

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