"The play instinct is deeply rooted and can be easily triggered"

Juri Camagni, CMO of Andreas Messerli AG, discusses digital experiences at trade shows and events and «Vision 2035» in an interview.

Irmela Schwab - December 3, 2025

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"The play instinct is deeply rooted and can be easily triggered"

Juri Camagni, CMO of Andreas Messerli AG, discusses digital experiences at trade shows and events and «Vision 2035» in an interview.

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