On the pulse of time

People who drive Porsches don’t just want to get from A to B—driving a Porsche is a way of life. In this interview, Benjamin Bieber, CMO of Porsche Switzerland, reveals what makes this car so appealing and how they plan to win over «petrolheads» to electric mobility.

Anna Kohler - October 6, 2022

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On the pulse of time

People who drive Porsches don’t just want to get from A to B—driving a Porsche is a way of life. In this interview, Benjamin Bieber, CMO of Porsche Switzerland, reveals what makes this car so appealing and how they plan to win over «petrolheads» to electric mobility.

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