Wolt launches cross-media campaign
The creative agency Motor Kommunikation has launched a cross-media brand campaign for the food delivery service Wolt that addresses what is probably the most frequently asked question in the country: «What’s for dinner today?»
The entertaining 360° campaign answers the question with the statement: "How about Wolt!". The Germany-wide campaign started at the beginning of the year with moving images on TV and online and will be supported by OOH and DOOH from January 16.
Classics reinterpreted
For the first time, Wolt is present nationwide with the new campaign not only with ATV spots, but also on linear TV. The classic song "Ça plane pour moi" has been reinterpreted and the campaign motto has been adapted to the lyrics of the song. A colorful, high-speed customer journey designed to make people want to order. From the dynamically staged ordering process to the preparation and delivery of the dishes and food to the bite into the delicacy, everything is included in the fast-paced films.
The commercials were produced by Easydoesit and the song was produced and recorded by Massive Voices together with composer Peter Hayo. Online, the spots are also flanked by target group-oriented chat sequences and current offers. The OOH motifs tie in with the Euro 2024 campaign that Motor Kommunikation has already implemented for Wolt in the soccer event's host cities. This campaign also relies on striking and entertaining headline-product combinations in Wolt blue.
