Six gold trophies at Effie Germany 2024
The jury of Effie Germany 2024—the award for demonstrably effective brand communication—will present six gold awards. The awards recognize campaigns and communication solutions that can demonstrate their impact and effectiveness with data. In 2024, four agencies will take home gold in five categories.
Jung von Matt wins three gold awards in 2024. The agency won in the "Activation" category for its client Adidas with the "Typically German" campaign. The campaign succeeded in stimulating a nationwide discussion about the 2024 European Football Championship with a new tonality and narrative style, leading to record sales of German national team jerseys.
Jung von Matt also won gold in the "Public Relations" category with the "Recht gegen Rechts" campaign for the client Laut gegen Nazis e.V. This initiative has been successively securing the trademark rights to more and more Nazi abbreviations for many years in order to make their use on clothing, for example, punishable by law.
Jung von Matt also took gold in the "Evergreen" category with "BVG: A Hatebrand becomes a Lovebrand" for the Berliner Verkehrsbetriebe (BVG).
More gold winners
GWA new member Adam & EveBerlin can also look forward to a gold trophy in 2024. The agency won for Deutsche Telekom in the "Doing Good" category with the campaign "#ShareWithCare - A wake-up call to parents conquers the nation". The campaign successfully aims to sensitize parents to the dangers of carelessly sharing photos of their children on social media.
Gold also goes to PHD Germany, which won together with PIA Media for its client Cupra Germany in the "Marketing Data & Technology" category. The agencies have developed an AI-based digital toolkit that uses Google and social ads to bring people interested in Cupra together with those dealers who actually have their desired vehicle in stock - without long waiting times for a configured new car. Cupra is thus able to close the gap between advertised and available models at dealerships.
Saatchi & Saatchi Düsseldorf also won a gold trophy this year - in the "Activation" category with their work "Oreo Cheat Cookies. The tastiest cheat codes in the world" for the client Oreo. The campaign is based on the idea of gamifying snacking. To this end, specially embossed cookies were developed together with Xbox, which, when put together correctly, resulted in winning codes for in-game content, for example.
All Gold winners will present their cases at the Effie Congress on November 13, 2024 in Leipzig and pitch for the Grand Effie 2024. If the Grand Jury awards a Grand Effie, it will then be presented at the Effie Gala together with all other Effie trophies in Gold, Silver and Bronze.
