Publicis brings in top manager Karin Ross as Chief Media Officer DACH
Publicis Groupe is strengthening its media business with the appointment of Karin Ross as Chief Media Officer for Germany, Austria, and Switzerland (DACH). In her new role, she will use the «Connected Media Strategy» to further establish the media business as a central interface between data, content, commerce, production, and technology.
Karin Ross will become Chief Media Officer DACH at Publicis on January 1, 2025. In this newly created role, the manager will also be responsible for and drive forward the implementation of the global "Connected Media Strategy" in the DACH region. Ross will be part of the management board of the agency group in DACH and will report directly to Group CEO Frank-Peter Lortz. The management of Publicis Media will report to Ross. Before joining Publicis Groupe, Karin Ross spent a total of 15 years at GroupM in various management roles, most recently as CEO DACH. Previous positions include the media division of today's Dentsu Network and advertising marketing for the RTL Group.
"Media, data, CRM and commerce are increasingly growing together and are drivers for the extremely successful business development of the global Publicis Groupe, also in the DACH markets. With Karin, we are gaining one of the leading top managers in the market, with many years of networking experience and the ability to develop and expand cross-agency and cross-thematic solutions for clients. She will pave the way for the global 'Connected Media' strategy in our region and establish our media business even more strongly as a central interface between data, content, commerce, production and technology. This will create an ecosystem that perfectly dovetails the offerings of Sapient, Digitas, our creative agencies and Media to maximize performance for our clients. For us, Karin is the perfect fit to develop our potential here," says Publicis Groupe DACH CEO Frank-Peter Lortz.
