Phillip Schilling joins Publicis Groupe DACH
Phillip Schilling will become the new Chief Strategy Officer (CSO) of Digitas Germany at Publicis Groupe DACH and will serve as the Group-wide Groupe Practice Lead for CRM.
Schilling brings more than 15 years of experience as CEO of the agency Track, which he left at the beginning of the year, and is considered a CRM and data specialist. He has customer expertise in various industries such as automotive, telecommunications, financial services, FMCG and QSR and has worked for clients such as McDonald's, Vodafone, BMW Group and Aldi Süd. In his role as CSO of Digitas, Schilling reports to Digitas Germany CEO Josephine Gerves.
His core tasks include providing strategic advice to Digitas' clients as well as sharpening and further developing the agency's product portfolio. He will also be responsible for CRM, strategy, consulting and data. Philipp Bruns with the Consulting Unit and Michaela Skobranek with the Data Team will report to him. As Groupe Practice Lead CRM, Schilling will be responsible for CRM across all agencies in the DACH region in addition to his Digitas role and will report in this function to Publicis Groupe DACH CEO Frank-Peter Lortz.
