Publicis Media DACH with new COO

In this role, she will be responsible for cross-media activation, performance marketing, commerce and data & MarTech. Together with the agency's existing leadership team, she will also drive forward the Connected Media offering within the PowerofOne network.

Dr. Daniela Tollert, an experienced manager and proven expert in digital media, performance and data-driven marketing, previously held various roles at WPP Media (formerly GroupM) - most recently as Chief Growth Officer and before that as Chief Digital Officer for several years. From 2011 to 2016, she was a member of the management team at MediaCom, since 2015 as Managing Director for the digital business of MediaCom and
at the same time responsible for managing large customer teams and accounts.

She previously worked as a consultant for the Carat Direct and Maxus agencies. She started her career on the client side. "With Daniela, we are gaining a top manager with an excellent understanding of the market, many years of experience in the international network and the ability to successfully develop and implement cross-agency and cross-disciplinary solutions for our clients. These are the best prerequisites for working with our leadership to further expand our Connected Media offering and the cross-agency Power-of-One approach and to meet current market and customer requirements. I am really delighted that Daniela has decided to join us," says Frank-Peter Lortz, CEO Publicis Groupe DACH.

"Publicis has made impressive progress in recent years. The connected media approach, the seamless linking of media, data, content, technology and commerce, is groundbreaking for me and sets standards in the industry. That's why I'm all the more delighted to now be part of this team. I want to play my part in continuing this success story and am really looking forward to working with the agency teams and clients," says Dr. Daniela Tollert.