These brands are joining us in the jungle

Traditionally, the "Jungle Camp" is not only very popular with the public, the format is also very popular with advertisers. The marketer Ad Alliance has therefore once again conceived, designed and implemented staging options. Some first-mover elements are also present.

Rewe Bonus is the focus of Rewe's first jungle advertising partnership. In addition to situational framesplits that take up the situation of a fight and night watch in the jungle and then refer to the bonus program, a framesplit refers to the theme "Euros instead of stars". Bo is also featured in the intro move. As usual, the limousine falls from the sky. After landing on the ground, Bo gets out of the car and lots of coins slide out of the limousine. The intro move also heralds the start of the Rewe bonus TV commercial. The bonus program and Bo are also "flown in" with the liana move. Another ad special is the treasure map move. Here, Bo is on a search with a treasure map and makes his way through the bushes. Eventually he finds his treasure: a giant smartphone from which lots of plasticine coins spill out.

Wero with Premiere

The new European payment solution Wero from the European Payments Initiative (EPI) is also celebrating its jungle premiere. It allows you to send and receive money from account to account in under ten seconds. This function is also the focus of the advertising integration. In addition to specially produced commercials that pick up on concise broadcast elements and link them to Wero's USP, the company is using situational framesplits during the broadcast.

It also goes from Australia to Peru. Studiocanal is in the jungle as an advertising partner for the first time, promoting its new film "Paddington in Peru". Following one part of the program, the Ad Special starts with the jungle move. Paddington acts in a typical jungle scene before the TV spot starts.

Ruf, Gutfried, Mc Donald's

Ruf Lebensmittelwerk KG is also a co-sponsoring partner this year, as is Gutfried as co-sponsor of the jungle show. As in previous years, McDonald's is also backing the camp with the animated action moves familiar from last year. These were designed on the basis of the funny telephone voting animations and adapted for McDonald's once again. There are a total of four different animated action moves, which always pick up on the theme of the respective episode and are placed in the pre-split position. The special framesplit and other forms of advertising are also included again.

The Vodafone brand Simon mobile is also back on board. With Simon the raccoon as the brand ambassador for the mobile tariff, the company is relying on framesplit integrations that pick up on the look and feel of the jungle to communicate the mobile brand's offer. In addition, Simon mobile is once again involved in a test. In addition to the familiar McDonald's placement, campers can also look forward to a delicious treasure chest placement. Funny-frisch provides the perfect change from rice & beans if the treasure hunt is successful.