Commerzbank advertises at the airport with DCO in the right language
Thanks to innovative technology, Commerzbank has customized its commercials displayed on the baggage carousels at Frankfurt Airport in real time to match the language of the countries of origin of arriving flights.
Commercials in the right language: Dynamic Creative Optimization (DCO) makes it possible to dynamically adapt advertising content to target groups, current events and other factors such as flight data. This innovative technology was recently used to stage a Commerzbank campaign in which commercials on the baggage carousels were adapted in real time to the national language of the arriving aircraft.
While passengers wait at the baggage carousel, campaign spots in French are shown on the screens. Shortly afterwards, passengers arrive on a plane from Madrid and the language of the commercials switches to Spanish. Recently, Media Frankfurt made such a personalized approach possible for a Commerzbank campaign: arriving passengers were greeted with commercials in their national language on a total of 164 screens on the baggage carousels.
Quiz questions on financial topics
Commerzbank used an interactive format that allowed waiting passengers to put their financial knowledge to the test. Quiz questions on various financial topics appeared on the screens, encouraging passengers to guess along. This playful way of imparting knowledge was intended to increase passenger interaction and engagement. A total of 34 clips were produced in German, English, French, Spanish and Italian to ensure a target group-oriented approach.
