BCM-Best of Corporate Print: Submission start for the award for printed corporate communications
As the first of two new BCM awards, the BCM-bcp opens its digital doors to printed customer magazines, followed by an award for influencers and content creators.
The submission phase for the "BCM-Best of Corporate Print-Award" (BCM-bcp), the first content marketing award in the German-speaking world made exclusively for printed corporate media, begins on December 2 - before the BCM-Best of Content Marketing Award (BCM) starts in its usual form for all forms of media on February 1.
All print media for content-driven corporate communication, such as customer and employee magazines, annual reports and corporate books, etc., can be submitted to the BCM-bcp until February 28. It is the first of two new, additional BCM awards that will be launched for the first time in the 2025 award season. The second will be the BCM-Best of Influencer & Content Creators (BCM-bicc) and will accept submissions from April 1. In between, the established BCM-Best of Content Marketing Award will be held as usual from February 1.
The new role of print in the content marketing mix
"Printed corporate media enjoy a high level of trust, they are perceived as valuable by consumers and score points not least because of their feel and look," says Olaf Wolff, Chairman of the BCM organizer Content Marketing Forum e.V. (CMF), "our series of studies on the impact of various content marketing media has clearly shown this."
At the same time, the importance of print in the content marketing mix is changing: whereas it used to be a basic matter of course, it has now become a premium channel - and is perceived as such by consumers.
"That's why we decided to create our own print award as part of the expansion of the BCM award family, which, with the "Best of Content Marketing" label, has the charisma to give the premium product its own stage," explains Peter Matz, CMF award representative.
The award is independent, but embedded in the established "Best of Content Marketing Award". "This means that submissions made for the BCM-bcp can also be submitted for the BCM Award in the same submission portal for a small additional fee," says Regina Karnapp, Managing Director of the CMF. The award ceremony on October 9, 2025 will be held jointly for all awards in Munich.
