Second CRM Master Class successfully completed
Graduation ceremony of the Executive Master of Customer Relationship Management (CRM) at the Zurich University of Applied Sciences Winterthur
(pr) On September 9, 2005, the graduates were honored with the
the second implementation of the Executive Master of CRM at the Zürcher
University of Applied Sciences Winterthur ZHW received their diploma. 15 participants
were thus able to complete their two-year part-time postgraduate study
complete successfully.
The alumni association "CRM Alumni Switzerland" awarded the prize for
the best diploma thesis to Nadine Ballmer. Her work on the subject of "The
Role of market research in the CRM age - requirements and
Solution Approaches" comprises a survey of 300 large companies on the
Changes in market research.
Provider of the Executive Master of CRM is the Center for Marketing
Management (ZMM) of the ZHW School of Management. The ZMM links
scientific knowledge and practical experience around the
Marketing, in order to use them in education and training, research &
development as well as consulting & service and
to incorporate the latest developments in the field of customer service. The focal points of the work are Customer
Relationship management/sales, customer-focused pricing,
Integrated communication and the development of concepts in the
Location marketing.
Diploma students:
Nadine Ballmer, Lucerne
Angela Bruggmann, Dietlikon
Roman Epprecht, Schaffhausen
Marco Gabriel, Dietikon
Michael Glatthard, Zurich
Isabelle Grimmel, Gattikon
Stephan Keller, Neerach
Daniel Krebser, Oberembrach
Christian Malzach, Männedorf
Adrian Müller, Winterthur
Jean-Claude Oggier, Gelterkinden
Gabriela Schmidt, Adliswil
Claude Schnierl, Pfäffikon ZH
Marco Studer, Regensdorf
Patrick Zwyssig, Uster
