To the point: Ruprecht reloaded
I've just come back from the market; I have to tell you: It's been a tough year!
All over budgets, balance sheets
I saw red numbers dancing;
And to this the yearbook choir sings
We're talking about "making it better."
Ringier dares a big dance;
With Swisscom, SRG
More than an advertising ally -
Because it hurts many.
The Weko thinks that's fine:
The competition is enough.
Bakom has the last word
And slows things down.
And as I so stalked in the dark spell,
Suddenly it's crystal clear: we're going to do it now!
"Schaffensangst," I cried, "you olles Gespenst,
Lift yourself away, before you slow us down!"
How can digital transformation,
Paralyze us like this? - It's a mockery.
Sales, conversion and performance
Brings Ruprecht in the bag
Rewards the fast customer' -
He punishes the lame one!
O you dear Christian child
Give the industry a chance to find itself.
It's not just in this city,
That's vain good chances.
Videos, Mobile, Clev'rer Content
Leave no user cold.
And is the first heated
They are no longer stingy with money either.
Only fear and Swiss gardener thinking
Will dislocate the neck.
Then hits us on the part, the right.
I come from outside the market;
Let me tell you, there is so much more!
Only fear must get out of heart and grind!
Then it goes forward like the wind.
Hearts start to burn,
The gate of heaven is opened,
Soon we will ground our plans,
Because 2016 will be the year of making!
(rather loosely based on Theodor Storm)
The Werbewoche editorial team would like to thank you, our readers, for your trust and loyalty this year, for positive feedback and headwind, for food for thought and intellectual collaboration.
We wish you a merry Christmas - with perhaps a little time for reflection and for the creation of new ideas.
Also start well into the coming year. 2016 will bring us a lot of new, good things ... We are very much looking forward to it.
Anne-Friederike Heinrich, Editor in Chief
[email protected]
