To the point: irritant word boulevard

This year, the volume of the work has increased massively. This year's work contains 568 pages of analysis and criticism. Imhof complains above all about the increasing tabloidization, personalization and emotionalization of the media. This is especially true of online, free and tabloid media. Last year, there were already heated discussions about the sociologist's findings. The same this year. With the difference that this year's discussions were even a tad more spiteful. There were nasty articles on the one hand and harsh counterstatements on the other.

This Tuesday around 3 pm I made a field test. Unscientific and simple. After all, I'm not a sociologist, just a journalist. I wanted to know which five stories were read the most and commented on the most. The online pages of the NZZ, Tagesanzeiger, Berner Zeitung, Bund, Basler Zeitung, Blick and 20 Minuten.

Let's start with NZZ.ch. As expected, no tabloid topics among the most-read stories. But what do we find in 4th place of the most commented stories? "Zottel is gone" moves the NZZ online reader. At Tagesanzeiger.ch. no tabloid topics among the top 5 and also "SVP-Geissbock Zottel verunstaltet und ausgesetzt" brings it only on place 8 of the most commented stories. At the Berner Zeitung, "Bauer, ledig, sucht ...: Hans sends Trudi away from the farm" is ranked 3rd in the top news. But no tabloid among the most commented. "Die nackte Wahrheit" (The Naked Truth) - a story about the daily Blick girls - made it to 5th place in the top news for the federal government. Among the most commented, "Die nackte Wahrheit" made it to rank 6 and "Geissbock Zottel wieder aufaucht" to rank 9. At the Basler Zeitung, no tabloid topics made it to the top ranks at all. Clear thing at Blick: "They stole his Maserati - CS top banker injured in robbery" and "'Star of the year'-choice number 12: Ana (22) from Rorschacherberg SG" (She is one of the naked facts!) on the ranks 2 and 3. On rank 4 with the most commented then "Back in the stable - So SVP-Zottel was found". And finally 20 Minuten: "Vögel(n) im Fallen - Beifang aus dem Internetz" - a story about the first free fall porn - on rank 2 at the top news and "Labrador überleben dank Mund-zu- Hund-Beatmung" on rank 4 at the comments. The bait has to suit the fish and not the fisheries supervisor (loosely based on RTL-Thoma).

Pierre C. Meier, Editor-in-Chief
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