To the point: Hot autumn
The media industry is facing an economically tough, but also an exciting second half of the year. Long-standing business models are being questioned, new ones are being planned. Old alliances are being terminated, new ones forged in the background. Production processes are being scrutinized and streamlined. Staff are being laid off, and cost-cutting is being practiced. But that's not all: redesigns and relaunches are the order of the day.
The media industry is facing an economically tough, but also an exciting second half of the year. Long-standing business models are being questioned, new ones are being planned. Old alliances are being terminated, new ones forged in the background. Production processes are being scrutinized and streamlined. Staff are being laid off, and cost-cutting is being practiced. But that's not all: redesigns and relaunches are the order of the day.
Work is underway on Falkenstrasse and Werdstrasse, among others, but there also seems to be some activity on Seefeldstrasse.
The Neue Zürcher Zeitung is giving itself a new look in the 230th year of its existence. But it is not just the design that is to be new; there will also be changes in the paper's architecture and in the sequence of pages. New sections, new supplements and an upgraded stock exchange and opinion section are intended to satisfy the readership of the traditional paper. A rather comprehensive relaunch, perhaps even more comprehensive than the one half a century ago, when the old aunt said goodbye to the Fraktur typeface. The new NZZ is to be launched on September 23.
Also in September, the Tages-Anzeiger is planning a new concept. The lurching flagship is to get going again with a 4-bundle concept. Res Strehle, co-chief editor of the Tages-Anzeiger, revealed some details in an interview with the newspaper Sonntag. The front page is to be "generously laid out," look new every day, and be designed "in such a way that you would prefer to hang it on the wall as a poster." The daily commentary will be moved from the first to the second page. But the Tagi will not become less political as a result - on the contrary. The aim is to "gain more weight as a political newspaper. Instead of short commentaries, the first Bund will increasingly contain "slightly ironic" short surveys and short stories. In the future, the opinion column will be on the second-to-last page of the first Bund. The second Bund is intended to cater to both the typical rural newspaper reader and the urban reader, Strehle added. The previous regional editions will be integrated into it. The third bundle covers culture, life and knowledge. The key departments of sports and business form the fourth bundle.
The new Blick, which Ringier is planning for the 50th anniversary of the tabloid in October, is to be published again in the large format as a two-page newspaper. Harder tabloids and a renunciation of a course that is all too politically correct should, after countless relaunches, finally bring new readers and Blick back to its former glory.
We are curious!
Pierre C. Meier, Editor-in-Chief
[email protected]
Work is underway on Falkenstrasse and Werdstrasse, among others, but there also seems to be some activity on Seefeldstrasse.
The Neue Zürcher Zeitung is giving itself a new look in the 230th year of its existence. But it is not just the design that is to be new; there will also be changes in the paper's architecture and in the sequence of pages. New sections, new supplements and an upgraded stock exchange and opinion section are intended to satisfy the readership of the traditional paper. A rather comprehensive relaunch, perhaps even more comprehensive than the one half a century ago, when the old aunt said goodbye to the Fraktur typeface. The new NZZ is to be launched on September 23.
Also in September, the Tages-Anzeiger is planning a new concept. The lurching flagship is to get going again with a 4-bundle concept. Res Strehle, co-chief editor of the Tages-Anzeiger, revealed some details in an interview with the newspaper Sonntag. The front page is to be "generously laid out," look new every day, and be designed "in such a way that you would prefer to hang it on the wall as a poster." The daily commentary will be moved from the first to the second page. But the Tagi will not become less political as a result - on the contrary. The aim is to "gain more weight as a political newspaper. Instead of short commentaries, the first Bund will increasingly contain "slightly ironic" short surveys and short stories. In the future, the opinion column will be on the second-to-last page of the first Bund. The second Bund is intended to cater to both the typical rural newspaper reader and the urban reader, Strehle added. The previous regional editions will be integrated into it. The third bundle covers culture, life and knowledge. The key departments of sports and business form the fourth bundle.
The new Blick, which Ringier is planning for the 50th anniversary of the tabloid in October, is to be published again in the large format as a two-page newspaper. Harder tabloids and a renunciation of a course that is all too politically correct should, after countless relaunches, finally bring new readers and Blick back to its former glory.
We are curious!
Pierre C. Meier, Editor-in-Chief
[email protected]
