To the point: Better late than never
Ringier's plans for a private TV station (see also "Top 1 of the Week") aren't really all that surprising. Countless projects have been floating around in people's minds for many years now.
From the Blick news program on its own station, which was considered at one point, to people programs or soccer magazines or cooperations and acquisitions with and from existing stations, everything has probably been thought of before. Everything was discarded, and the company went its own unspectacular way.
For years, Ringier has exercised distinguished restraint in the field of television. While television projects, conceived and not realized, were realized left and right with a lot of money and soon discontinued or bought with even more money and then redimensioned, Ringier has quietly become one of the most important Swiss private television producers.
Many successful programs in recent years can be attributed to the TV makers from Dufourstrasse. They were extremely successful, but never made a big fuss about it and, above all, never felt the need to boost their ego by founding their own TV station.
This sober restraint was probably one of the reasons for the success to date. There were no high infrastructure costs to contend with, no laborious negotiations with regulatory authorities, and the tough daily battle for advertising customers could be left to others. You were in the fortunate position of being able to concentrate on making successful broadcasts. And they even made nice money doing it.
Now a new era seems to have dawned. With the expansion of the publishing house in the direction of entertainment, the planned establishment of its own channel is only logical. Only a channel of one's own allows the unbroken exploitation of the revenue chain from concert tickets to television broadcasts, from cooking shows to rösti raffles. By being able to use one's own media to transport the messages, one controls the communication and thus increases the success factors.
Two things are to be hoped for: First, that the new station can really be realized after it has passed through the unfathomable decision-making mills of Dufourstrasse, and second, that the joy and enthusiasm for making television do not fall by the wayside in the whole thing.
Pierre C. Meier, Editor-in-Chief
[email protected]
For years, Ringier has exercised distinguished restraint in the field of television. While television projects, conceived and not realized, were realized left and right with a lot of money and soon discontinued or bought with even more money and then redimensioned, Ringier has quietly become one of the most important Swiss private television producers.
Many successful programs in recent years can be attributed to the TV makers from Dufourstrasse. They were extremely successful, but never made a big fuss about it and, above all, never felt the need to boost their ego by founding their own TV station.
This sober restraint was probably one of the reasons for the success to date. There were no high infrastructure costs to contend with, no laborious negotiations with regulatory authorities, and the tough daily battle for advertising customers could be left to others. You were in the fortunate position of being able to concentrate on making successful broadcasts. And they even made nice money doing it.
Now a new era seems to have dawned. With the expansion of the publishing house in the direction of entertainment, the planned establishment of its own channel is only logical. Only a channel of one's own allows the unbroken exploitation of the revenue chain from concert tickets to television broadcasts, from cooking shows to rösti raffles. By being able to use one's own media to transport the messages, one controls the communication and thus increases the success factors.
Two things are to be hoped for: First, that the new station can really be realized after it has passed through the unfathomable decision-making mills of Dufourstrasse, and second, that the joy and enthusiasm for making television do not fall by the wayside in the whole thing.
Pierre C. Meier, Editor-in-Chief
[email protected]
