Ten app tips for mobile growth

MOBILE AppVirality has published an infographic with ten tips to help a company make an app successful.1. personalization - right from the onboarding process. If I already know which medium the user came from, I should also make this clear. For example, if a user has clicked on a Facebook ad, then you should pick up on this visually and in text. Personalization can increase conversion by up to 78%.2 Push notifications - We all have countless apps on our smartphones and sometimes some are forgotten. As an app operator, I should therefore rely on push messages when there is new content or features. 88% more app launches are possible on average.3. in-app notifications - Should be used sensibly. However, in most cases they help the user to use and understand the app better. It also increases user loyalty by a factor of 3.5.4. sharing "option" - The option to share content in the app on social networks is actually "old hat", but is still rarely used consistently. This is an excellent opportunity to draw attention to valuable content in the app and thus prove the added value.5. Social logins - Autonomy is always important to customers. Therefore, the most common social logins should be available - after all, there are millions of users on Facebook, Pinterest and the like. This allows potential app users to make their own decisions and reduces possible dislikes.6 Recommendations - If a user likes the app, they should be given the chance to tell their friends and send recommendations and invitations in the app. Uber, for example, plays this part to perfection. Studies have shown that 38% of all app discoveries result from recommendations.7 Cross channel marketing - As always, it is important to aggregate and evaluate data so that user behavior can be analyzed and responded to accordingly, ideally with automation. The most mundane example is to point out a brand to users whose items they look at but never buy because they are below their usual value, to point out when the items are reduced.8 Reviews & Ratings - An app needs interaction to keep it alive. Reviews are an effective way of doing this. For this reason, you should actively ask for them, but not always and constantly, but at the right time. For example, when you have read an article all the way through and not in the middle of it.9. Context-related links - Just like on a website, you can also link directly in the app if the context is right. A wonderful way to show how much more your app offers.10. App co-integration - Sharing an image from Instgram to Twitter or other social networks (even automatically if desired) is not difficult and is the perfect example of an excellent app co-integration that could be adapted and transformed.