City of Lucerne expands digital signage offering
After completing the pilot project with two digital sites in central locations in Lucerne, the city council approved an expansion of the offering to a total of 10 sites. The positive results from the pedestrian survey and the high added value of the interactive CityMap for residents contributed to the positive decision.Intelligently used outdoor advertising infrastructure supports a city on its way to becoming a smart city - especially in communication and interaction with residents. Tangible innovation projects contribute to the financing of smart city concepts through the integration of advertising partners. The offer in Lucerne demonstrates this impressively and is unique in Switzerland. Urs Zeier, Chief Development Officer at Clear Channel: "We would like to thank the city council for its trust in us as a provider of smart city solutions and marketer of the overall inventory."
Clear Channel Schweiz AG has been managing the city's 600 or so poster sites since July 1, 2016. An expanded range of digital advertising sites has now been added. Diego Quintarelli, Sales Director of the company: "The expansion in Lucerne will create an attractive digital network in Zurich, Lucerne and Basel from the second half of 2018. The first of its kind on public land. We are thus offering advertising clients real added value for digital campaigns."
Clear Channel Schweiz AG has been managing the city's 600 or so poster sites since July 1, 2016. An expanded range of digital advertising sites has now been added. Diego Quintarelli, Sales Director of the company: "The expansion in Lucerne will create an attractive digital network in Zurich, Lucerne and Basel from the second half of 2018. The first of its kind on public land. We are thus offering advertising clients real added value for digital campaigns."
