Social walls in e-commerce: increasing sales through targeted influencer marketing

Online stores advertise on Instagram, tourism agencies create Facebook fan pages for their regions, cosmetics brands send samples to successful Youtubers so that they mention them in a video. The effort put into social networks is hardly reflected on the companies' websites. A lot of the potential of the social media community has therefore not yet been fully exploited. In addition, the increasing number of channels and posts makes it difficult for both companies and users to maintain an overview.

Conversion optimization in the online store

"We want to increase our e-commerce sales" - online marketing agencies and performance marketers often hear this and similar phrases from customers. Increasing sales in online stores is usually attempted via advertising, with measures such as AdWords, which generate more traffic for the store. With good target group analysis and balanced targeting, increasing traffic is a perfectly sensible approach - but only part of the strategy. More visitors to the website does not necessarily mean more purchases. To actually increase sales, you have to improve the "conversion rate" instead: more visitors have to become buyers.

Increase sales with targeted influencer marketing 

Instagram, Pinterest, YouTube & Co. can boost sales enormously. However, the method of only working with click-worthy headlines and stories does not always work. It now takes more to win over a target group and positively influence their purchasing behavior. With a social wall, webshop operators bring the relevant background noise from the social web into the online store so that users, i.e. potential buyers, are directly confronted with the well-known influencers from Instagram and YouTube. Their posts provide users with more information about a product they are considering buying, and users feel more connected to a Youtuber or blogger they may follow themselves and trust their opinion more than a simple advertisement. With the social wall, users no longer encounter this opinion on the neutral web, but exactly where they will make the purchase decision: in the online store. The path from the "Like" button on the YouTube video to the "Buy" button in the online store is then not far away.

Technically smooth and thematically appropriate integration into the online store

Social walls now work smoothly from a technical perspective and can be easily integrated into the store using WordPress store plugins and other systems, for example in the streamchartz version. Posts can be featured and provided with a direct link to the store. Connections to the store system can also be integrated and products can be linked directly in the post. With the help of a call-to-action button, e.g. "Shop this Look", you can address users directly and the click to the shopping cart is obvious.