Swiss like their mountains
According to APGTouristic, one in two Swiss men and women spent at least one day off in a Swiss winter sports resort during the 2004/2005 winter season.
(pr) Every second Swiss woman and every
second Swiss citizens have had at least one
free day spent in a Swiss winter sports resort. This resulted
a representative survey of 1,003 people conducted by Demoscope in the
Order from APGTouristic.
Connoisseurs of the scene had previously assumed that during the
winter season, around one third of the Swiss population at least
once in one of the many winter sports areas of the own country
stays. The telephone survey carried out in the last week of April 2005
Representative survey now paints a much more positive picture.
Accordingly, no less than 49% of the population (age 15-74
years) between the beginning of December and the end of April at least once to
one of these places. About one in ten (11%) drives at least every
second week once in the Swiss mountains. 18% are limited to
a single visit, with the length of stay varying between one
or several days can move. Especially often and intensively cavorts
the middle generation (35-54 years) in the Swiss snow. That
this is not always entirely cheap is evidenced by the fact that persons
from households with a monthly income of over 6,000 francs much more often
found in the native mountain environment than those with smaller
Budget.
APGTouristic, a corporate unit of the Affichage Group, has
as a contractual partner of major mountain railroads on out-of-home advertising in the
Specializes in the field of tourism and markets Big Posters as well as F12
Posters in the major winter sports areas throughout Switzerland. The
Swiss tourist areas record around 317 million visitors per year.
Mountain railroad passenger transports, 92% of which take place between Christmas
and Easter (Seilbahnen Schweiz, Branchenverband, Bern, 2000). With
various special studies, the young company APGTouristic aims to
the currently sparse data base in this segment
and create new bases for media planning.
second Swiss citizens have had at least one
free day spent in a Swiss winter sports resort. This resulted
a representative survey of 1,003 people conducted by Demoscope in the
Order from APGTouristic.
Connoisseurs of the scene had previously assumed that during the
winter season, around one third of the Swiss population at least
once in one of the many winter sports areas of the own country
stays. The telephone survey carried out in the last week of April 2005
Representative survey now paints a much more positive picture.
Accordingly, no less than 49% of the population (age 15-74
years) between the beginning of December and the end of April at least once to
one of these places. About one in ten (11%) drives at least every
second week once in the Swiss mountains. 18% are limited to
a single visit, with the length of stay varying between one
or several days can move. Especially often and intensively cavorts
the middle generation (35-54 years) in the Swiss snow. That
this is not always entirely cheap is evidenced by the fact that persons
from households with a monthly income of over 6,000 francs much more often
found in the native mountain environment than those with smaller
Budget.
APGTouristic, a corporate unit of the Affichage Group, has
as a contractual partner of major mountain railroads on out-of-home advertising in the
Specializes in the field of tourism and markets Big Posters as well as F12
Posters in the major winter sports areas throughout Switzerland. The
Swiss tourist areas record around 317 million visitors per year.
Mountain railroad passenger transports, 92% of which take place between Christmas
and Easter (Seilbahnen Schweiz, Branchenverband, Bern, 2000). With
various special studies, the young company APGTouristic aims to
the currently sparse data base in this segment
and create new bases for media planning.
