SAWI launches Crossmedia Compressor
Cross-media strategies are undoubtedly the "integrated communication" of the future.
(pr) Cross-media strategies are
undoubtedly the "integrated communication" of the future: How can an
communication idea be transported via different media? Where
What are the opportunities for brand management? How are brands
Protagonists in new entertainment formats? And: What are the
Prerequisites for successful implementation? The need
for cross-media knowledge is high and training opportunities are being
The demand from communication practitioners is correspondingly high.
SAWI now offers in cooperation with Goldbach Media and bsw
leading swiss agencies the first condensed training in the
German-speaking countries:
the 4-day intensive seminar CROSSMEDIA KOMPRESSOR under the direction of Regula Fecker, Jung von Matt/Limmat.
A renowned group of lecturers with professionals from the disciplines of
Strategic planning, media, public relations and interactive media
offers communication managers, creative professionals, PR managers and
media, exciting presentations, practical training and
Inspiration for everyday working life. The CROSSMEDIA KOMPRESSOR is geared towards the
Pillars Crossmedia Strategy, Crossmedia Toolbox and Crossmedia Concept
in addition to imparting knowledge, it is also important to
Development of a
Cross-media cases are part of the course: The participants develop in
interdisciplinary groups cross-media campaigns, which are developed by experts
are juried, awarded prizes and presented to the professional public.
CROSSMEDIA KOMPRESSOR:
March 16 - 18, 2006 and on April 8, 2006 at the SAWI in Dübendorf.
Interested parties can find information, the detailed course program and
You can register at www.sawi.com or 032 366 70 40.
undoubtedly the "integrated communication" of the future: How can an
communication idea be transported via different media? Where
What are the opportunities for brand management? How are brands
Protagonists in new entertainment formats? And: What are the
Prerequisites for successful implementation? The need
for cross-media knowledge is high and training opportunities are being
The demand from communication practitioners is correspondingly high.
SAWI now offers in cooperation with Goldbach Media and bsw
leading swiss agencies the first condensed training in the
German-speaking countries:
the 4-day intensive seminar CROSSMEDIA KOMPRESSOR under the direction of Regula Fecker, Jung von Matt/Limmat.
A renowned group of lecturers with professionals from the disciplines of
Strategic planning, media, public relations and interactive media
offers communication managers, creative professionals, PR managers and
media, exciting presentations, practical training and
Inspiration for everyday working life. The CROSSMEDIA KOMPRESSOR is geared towards the
Pillars Crossmedia Strategy, Crossmedia Toolbox and Crossmedia Concept
in addition to imparting knowledge, it is also important to
Development of a
Cross-media cases are part of the course: The participants develop in
interdisciplinary groups cross-media campaigns, which are developed by experts
are juried, awarded prizes and presented to the professional public.
CROSSMEDIA KOMPRESSOR:
March 16 - 18, 2006 and on April 8, 2006 at the SAWI in Dübendorf.
Interested parties can find information, the detailed course program and
You can register at www.sawi.com or 032 366 70 40.
