"Promotional Gift Award" and PROMOTION WORLD 2006 in Hanover, Germany
PROMOTION WORLD—the trade show for promotional products and incentives, taking place April 24–28 in Hanover— presents an exciting industry event.
The PROMOTION WORLD - Trade Fair for
Promotional products and incentives from April 24 to 28 in Hanover -
presents an attractive industry event: For the first time, the
Winner of the international "Promotional Gift Award", an initiative
of the Nordhorn agency onken + friends as well as the Cologne WA publishing house, in the
honored at a public awards ceremony.
The Promotional Gift Award is presented annually in five categories:
Innovative promotional items, giveaways, communicative products,
Premium products and custom designs. The seven-member
international jury honors products with the award, which are distinguished by their
function and their design are particularly suitable for achieving economic
Facts, advertising messages and marketing content appropriate to the target group
to convey.
"With the Promotional Gift Award, we are responding to the current
market situation in the area of advertising materials," explains Dr. Klaus
Stallbaum, Managing Partner of WA Verlag GmbH, Cologne.
"For users of promotional products, it is increasingly difficult to find the right
Choice from an almost inexhaustible range of
sympathy donors. Here the label 'Promotional Gift
Award' for guidance. It stands for the special, the
Excellent."
The Promotional Gift Award jury is composed of representatives from
of advertising suppliers, retailers and industry decision-makers.
The committee is rounded out by representatives from the areas of design
and communication. The degree of innovation and creativity are assessed,
High quality of material and workmanship and as far as possible
diverse possibilities for the use of advertising materials. Ideally
several products of one kind in one concept or assortment coherent
related to each other.
PROMOTION WORLD, which is being held for the first time this year, offers the
ideal setting for the Promotional Gift Award ceremony. At
the trade fair from April 24 to 28 will present more than 120
Exhibitors from seven nations on more than 3,000 square meters in hall
10. thus PROMOTION WORLD is at the center of the parallel
HANNOVER MESSE, which is taking place at the same time.
Among the exhibitors are numerous high-quality
Brand name manufacturers such as Bree, Pelikan, Rosenthal, Lamy,
Villeroy&Boch, Faber Castell, WMF or Victorinox. Likewise
attractive names can be found among the exhibiting importers and
Suppliers: Prodir, Koziol, Nici, Rastal, Terminic and Zwiesel are
just a few examples from an extensive list of exhibitors.
"The Promotional Gift Award and PROMOTION WORLD are an excellent fit
together," is Sepp D. Heckmann, Chairman of the Board of Management of
Deutsche Messe AG, Hanover, convinced. "The aim of PROMOTION WORLD is
the promotional product not in isolation, but as an essential part of the
Present component of the marketing mix. The Promotional Gift
Award follows a very similar approach. Here, too, products are
that are integrated into the overall communication concept of the respective
company are integrated - and play a leading role here."
Promotional products and incentives from April 24 to 28 in Hanover -
presents an attractive industry event: For the first time, the
Winner of the international "Promotional Gift Award", an initiative
of the Nordhorn agency onken + friends as well as the Cologne WA publishing house, in the
honored at a public awards ceremony.
The Promotional Gift Award is presented annually in five categories:
Innovative promotional items, giveaways, communicative products,
Premium products and custom designs. The seven-member
international jury honors products with the award, which are distinguished by their
function and their design are particularly suitable for achieving economic
Facts, advertising messages and marketing content appropriate to the target group
to convey.
"With the Promotional Gift Award, we are responding to the current
market situation in the area of advertising materials," explains Dr. Klaus
Stallbaum, Managing Partner of WA Verlag GmbH, Cologne.
"For users of promotional products, it is increasingly difficult to find the right
Choice from an almost inexhaustible range of
sympathy donors. Here the label 'Promotional Gift
Award' for guidance. It stands for the special, the
Excellent."
The Promotional Gift Award jury is composed of representatives from
of advertising suppliers, retailers and industry decision-makers.
The committee is rounded out by representatives from the areas of design
and communication. The degree of innovation and creativity are assessed,
High quality of material and workmanship and as far as possible
diverse possibilities for the use of advertising materials. Ideally
several products of one kind in one concept or assortment coherent
related to each other.
PROMOTION WORLD, which is being held for the first time this year, offers the
ideal setting for the Promotional Gift Award ceremony. At
the trade fair from April 24 to 28 will present more than 120
Exhibitors from seven nations on more than 3,000 square meters in hall
10. thus PROMOTION WORLD is at the center of the parallel
HANNOVER MESSE, which is taking place at the same time.
Among the exhibitors are numerous high-quality
Brand name manufacturers such as Bree, Pelikan, Rosenthal, Lamy,
Villeroy&Boch, Faber Castell, WMF or Victorinox. Likewise
attractive names can be found among the exhibiting importers and
Suppliers: Prodir, Koziol, Nici, Rastal, Terminic and Zwiesel are
just a few examples from an extensive list of exhibitors.
"The Promotional Gift Award and PROMOTION WORLD are an excellent fit
together," is Sepp D. Heckmann, Chairman of the Board of Management of
Deutsche Messe AG, Hanover, convinced. "The aim of PROMOTION WORLD is
the promotional product not in isolation, but as an essential part of the
Present component of the marketing mix. The Promotional Gift
Award follows a very similar approach. Here, too, products are
that are integrated into the overall communication concept of the respective
company are integrated - and play a leading role here."
