Positive response to "The Politics" of the CVP
The CVP Switzerland is generating a great deal of interest with its monthly magazine, *Die Politik*.
(pr) With its monthly magazine "Die Politik"
CVP Switzerland is attracting a great deal of interest. The 12-page booklet is
understood as a mouthpiece against political polarization and
reflects the values and positions of the center party.
Arguments, background information and the philosophy behind a
solution-oriented policy - these are the most important contents of the
"Politics". The magazine offers those interested in politics and
party members a superior basis for argumentation:
Economically liberal, socio-politically sustainable and with a view to
the future challenges for Switzerland.
"Die Politik" is published in a separate, but content-related
identical German and French versions. The initial print run in
February 2005 amounted to around 8,000 copies - in the meantime, the
circulation was increased by 50% to 12,000 copies. The trend is towards
still rising.
MACH Corporate & Werbung developed the design concept for the magazine
and is responsible for the design of the front pages.
Responsible at CVP Switzerland: Reto Nause, General Secretariat.
Responsible at MACH Corporate & Advertising: Rolf Kälin (CD), Britta Egger (AD), Astrid Steiner (Consulting).
CVP Switzerland is attracting a great deal of interest. The 12-page booklet is
understood as a mouthpiece against political polarization and
reflects the values and positions of the center party.
Arguments, background information and the philosophy behind a
solution-oriented policy - these are the most important contents of the
"Politics". The magazine offers those interested in politics and
party members a superior basis for argumentation:
Economically liberal, socio-politically sustainable and with a view to
the future challenges for Switzerland.
"Die Politik" is published in a separate, but content-related
identical German and French versions. The initial print run in
February 2005 amounted to around 8,000 copies - in the meantime, the
circulation was increased by 50% to 12,000 copies. The trend is towards
still rising.
MACH Corporate & Werbung developed the design concept for the magazine
and is responsible for the design of the front pages.
Responsible at CVP Switzerland: Reto Nause, General Secretariat.
Responsible at MACH Corporate & Advertising: Rolf Kälin (CD), Britta Egger (AD), Astrid Steiner (Consulting).
