New Head of Marketing at Star TV
José Fernandes is the new head of Star TV's marketing department. He will support Star TV in further developing and refining all marketing initiatives and in positioning the STAR TV brand in the market.
José Fernandes is the new head of Star TV's marketing department. He will support Star TV in the further maintenance and development of all marketing offers and the positioning of the STAR TV brand in the market. According to the SDA, Star TV has recruited a highly qualified Head of Marketing. José Fernandes has sound international experience in the entire marketing environment and specializes in the networked activation and creation of communication platforms across the marketing portfolio.
The 43-year-old ideal candidate worked at Chiemsee in Germany as an international marketing manager on the client side before significantly developing and influencing the YOZ (Youth Only Zone) television format for Eurosport Paris, which is still running today, in the role of TV and New Media Director. Over two years ago, he set up the Zurich branch on behalf of MPM Vienna and, as Managing Director, Key Account Manager and Client Service Director, looked after clients such as Nokia, Sunrise, Coke and Swisscom in sponsorship and communications.
Star TV was launched in summer 1995 as Switzerland's first national private channel and focuses on film, lifestyle and entertainment. The station can be received in over 80% of all households in German-speaking Switzerland via the cable network.
The 43-year-old ideal candidate worked at Chiemsee in Germany as an international marketing manager on the client side before significantly developing and influencing the YOZ (Youth Only Zone) television format for Eurosport Paris, which is still running today, in the role of TV and New Media Director. Over two years ago, he set up the Zurich branch on behalf of MPM Vienna and, as Managing Director, Key Account Manager and Client Service Director, looked after clients such as Nokia, Sunrise, Coke and Swisscom in sponsorship and communications.
Star TV was launched in summer 1995 as Switzerland's first national private channel and focuses on film, lifestyle and entertainment. The station can be received in over 80% of all households in German-speaking Switzerland via the cable network.
