New SMS technology in use

Motivate football fans and activate the fun factor. The innovative ThinkAthlon SMS solutions are available and ready to use just in time for the World Cup.Just in time for this year's World Cup, ThinkAthlon solutions for sponsors and organizers offer three innovative and interactive applications for better customer retention and marketing of products around the 2006 World Cup. With ThinkAthlon, you can run an SMS contest at the stadium or find a new name for the mascot.
  
ThinkAthlon is an interactive application based on SMS technology. ThinkAthlon solutions can be used to conduct voting, quizzes or mass brainstorming sessions. Ideally, these solutions are used at sporting events. Exemplary applications are e.g.
- A sponsor can host an interactive quiz on the scoreboard during halftime breaks. The spectators are directly involved via their cell phones without any waiting time. Thus, a real real-time lottery can be realized.
- The sports team can have the fan community vote directly and immediately on the name of the new mascot.
- Fans can submit music requests for halftime.
- Spectators can send messages such as wedding proposals, birthday congratulations, expressions of love, etc. and thus create their own intermission program
Participants in the ThinkAthlon Brainstormin, Quiz or Voting use their own cell phone to send an SMS via the normal cell phone network. The SMS messages sent are routed via an interface directly to the display board or to a video projector, LCD display, laser, or a combination of all display options. Thus, all SMS inputs are visible to all participants within seconds.
ThinkAthlon solutions build on existing on-site infrastructure, making them very affordable to deploy.
ThinkAthlon solutions can be deployed on all mobile networks worldwide.
The ThinkAthlon modules in detail:
- ThinkAthlon Brainstorming
- ThinkAthlon Quiz
- ThinkAthlon Voting
Background Information:

ThinkAthlon:
ThinkAthlon is a joint venture of Denkwerk Innovation GmbH (Zurich/Switzerland - http://www.denkwerk.biz) and FUTURE DREAMS GmbH i.Gr. (Höri near Zurich/Switzerland - http://www.FUTURE-DREAMS.com). The ThinkAthlon solutions consist of three different stand-alone modules, which can be used together or each alone. ThinkAthlon is based on SMS technology as an interactive application. The solutions allow, for example, brainstorming, voting, quizzes and the like to be displayed on all types of displays as output media using the cell phone as the input medium. The processing of the data is fully automated between input and output on the ThinkAthlon server. ThinkAthlon solutions can usually be activated within a few hours and can also be deployed at short notice. ThinkAthlon can be used worldwide in any cell phone network in which the sending of SMS messages is available.
Denkwerk Innovation GmbH:
Denkwerk Innovation GmbH is a service provider in the field of creativity and innovation.
FUTURE DREAMS GmbH i.Gr.:
FUTURE DREAMS GmbH i.Gr. provides services in the field of marketing, management, advertising and communication.