New symposium as a meeting place for the packaging industry

The packaging of the future is a further development of the packaging of today. What is new is the breadth of the performance spectrum that will be demanded of packaging in the future. What is also new is the variety of requirements that packaging must meet in order to satisfy all interests in the value chain. This can only work if the key issues are discussed together.That is why the industry will meet at Empack, Packaging Innovations and Label & Print at Messe Zürich from April 11 to 12, 2018. A special highlight this year is to be a specialist conference (details: see info box) on the subject of "Packaging Marketing and Brand Management", organized by the Schaffner & Conzelmann agency from Basel in cooperation with Easyfairs.

"Hot Spot Future Packaging

According to Schaffner, the main aim of the conference is to enable "marketing and advertising experts, product managers, SME managers and brand owners of major brands to discuss their specific needs in terms of added values and independently of technical and logistical concerns. Input will be provided by renowned speakers such as - in addition to the designer himself - Uwe Melichar, Partner Packaging at Factor Design in Hamburg. Silvija Graf Goric from ARD Design Switzerland will talk about food packaging; Uwe Streiber, Head of Packaging Management at online retailer Zalando, will give an insight into a company whose orange cartons have probably been in everyone's hallway or milk crate. Anna Lukanina, Managing Partner at Depot WPF, will contribute to the "Pentawards" - an enormously coveted award for outstanding packaging - which will also take place during the industry meeting.

"Absorbing the needs of the market"

If the organizers are to be believed, it was high time for the event: "We have picked up on the demand from the market and want to create an additional, exciting offer with this specialist conference," says Debora Holdener, the Marketing Project Manager at the trade fair company Easyfairs. Packaging Innovations, as part of the packaging industry meeting always rather technically oriented, will thus become attractive for additional target groups.In addition to the input presentations, there will be ample opportunity for networking and exchange of ideas, she said. "Not only the fact that new forms of trade such as online shopping require an adaptation of requirements, but increasingly heterogeneous purchasing habits and technical trends and innovations make rethinking and flexibility necessary. These issues can only be addressed in an interdisciplinary manner," Holdener is convinced.Tickets for the symposium will be sent out by exclusive invitation on the one hand - on the other hand, they can also be purchased via the industry meeting's website (details: see info box). Anyone wishing to attend the event can purchase an incentive package for CHF 195. This includes a visit to the industry meeting trade fairs on the day before or during the conference, as well as the conference itself, rich catering (brunch, lunch and aperitif) and a copy of the book "The Package Design Book" from Taschen Verlag. The contingent is limited, however, so hurry up when registering, says Debora Holdener of Easyfairs.Branchentreff der Verpackung & Fachtagung: All info

Trade fairs at the industry meeting:

Empack 2018, Packaging Innovations 2018 and Label&Print 2018

Date

Wednesday, April 11, to Thursday, April 12, 2018

Location

Zurich Exhibition Center, Wallisellenstrasse 49, 8050 Zurich-Oerlikon

Opening hours

Wed, 09.00 - 17.00 / Thu, 09.00 - 16.00

Packaging marketing and brand management" symposium

The "Packaging Marketing and Brand Management" symposium will be held as part of the Packaging Industry Meeting. The conference program will run parallel to the Packaging Innovations trade show on Thursday, April 12, starting at 8:00 a.m.Tickets for the industry meeting and symposium: http://www.verpackung-schweiz.ch/