With Aunt Emma's unerring aim on all channels in the milk crate

MS Direct believes in the mailbox. It's the only remaining medium where people still look forward to advertising and are disappointed on Saturday when there's nothing in the box. People do want to hold something in their hands, and you can still reach very specific target groups. A physical mailing still works today, as long as it's done well and connects with the Internet.MS Direct is an experienced, one-stop shop for all your personalized and customized marketing activities, actively guiding our clients' customers along the path to purchase. We take care of the dialog design, the selection of the target persons and the procurement of their contact data as well as the subsequent implementation of the mostly cross-media campaigns including response processing, fulfillment and data maintenance. Online and offline activities are closely interlinked and managed by a central contact person.Customer data goldmineThe customer base is the heart of every company and the basis for successful direct marketing activities. Companies' address databases contain valuable information about customers and their behavior and preferences. If you use them professionally, you can address your customers individually, in line with their needs, and generate more revenue.Aunt Emma knew her customers. She knew how old they were, whether they had children, what their occupation was, and usually where they lived. She knew their lifestyle and standard of living, knew who was loyal to her and who was in danger of slipping away. Today, this information is hidden in the corporate data master - even if a personal encounter never took place. In order to leverage this and consequently respond to the customer individually, the data needs to be cleaned, then enriched with relevant attributes and finally analyzed.How well is your pit of gold filled? Let MS Direct take a look at your customer data. Exciting and - most importantly - useful insights are sure to come your way. Perhaps you would like to rent certain desired addresses for a multi-level marketing or sales campaign, which are not yet included in your prospect or customer database? MS Direct has been cooperating with national and international providers for many years and, as a neutral intermediary or reseller, has exclusive access to various data universes.Profit for customers and suppliersWhen companies use their customer data efficiently, both sides win. Customers benefit from a needs-based approach and relevant offers. Their satisfaction increases. The company can segment its customers in a precise and targeted manner and thus exploit potential with its marketing activities - just like Aunt Emma once did, who used her knowledge to make customers an additional product offer at the right moment.In contrast to the limited catchment area of the corner store back then, an online offer is now in the shop window of the whole world. This is a huge potential that can no longer be managed with a milk booklet. A CRM system is recommended. With know-how and tailor-made solutions, MS Direct supports its clients in generating, centrally storing and maintaining data about their customers, drawing valuable knowledge from it and using it with dialog measures. In addition, we complete data from different channels such as social media, telephone, e-mail or SMS campaigns and merge them with existing customer data.More willing in the future?Because MS Direct has CRM and direct marketing expertise under one roof, the efficiency of dialog measures is high. We help to track and analyze the user behavior and individual interests of our clients' customers as well as possible, so that suitable offers can be made at exactly the right moment. This will help the entire industry, because people will then be more willing to provide their contact details: People will no longer feel disturbed, but will be happy to have found what they were actually looking for.