Trade show tours - Experience the innovative power of the packaging industry live

The guided tours provide interested parties with an overview of a specific topic.There are two themes to choose from for the tours at "Verpackung Zürich 2014" on March 26 and 27, 2014: "Packaging is cult: inspiring ideas from the world of corrugated board, plastics, printing technology and decoration" and "Simplexity: complex requirements, simple packaging solutions?" Tour guides will lead groups of up to 20 people twice a day to important innovations and exciting exhibits in each theme area. This gives participants a quick and concise overview of their area of interest, with each tour taking them to six selected exhibitors. There, the group receives a short presentation on the respective exhibition program for about ten minutes - with the opportunity to ask questions. The Guided Tours offer a good opportunity for exhibitors to exchange ideas with participants and for networking between tour participants.Focus: Packaging is cultPackaging has many functions: It protects contents, can be beautiful and practical, informs the consumer and, in the best case, triggers emotions that encourage purchase. Some packaging proves to be timeless, others disappear after just a few months. And some even make it to the rank of cult or even art object. The tour on the theme of "Packaging is cult: stimulating things from the world of corrugated board, plastics, printing technology and decoration" offers the opportunity to learn more about contemporary, innovative and aesthetically stimulating packaging solutions directly from the exhibitors at Verpackung Zürich 2014.Focus: Simplexity - Complex requirements, simple packaging solutions?When is packaging successful? When there are solutions that are as simple and efficient as possible for multi-layered requirements and tasks. This includes products and services that are based on new and further technical developments, that save resources or are particularly environmentally friendly, that open up new possibilities for production and design, and that offer more benefits and convenience for customers and consumers. The tour on the theme of "Simplexity: Complex requirements, simple packaging solutions?" will feature new and intelligently optimized products along the entire value chain.Focus: Innovative Packaging - Swiss Star Award Winner 2013Innovative packaging solutions - that's what the Swiss Star stands for, the packaging award presented every year by the Swiss Packaging Institute SVI. At the upcoming "Packaging Innovations Zürich 2014", the SVI will be offering special guided tours where participants can get to know award winners and nominees in more detail and thus experience the innovative power of the Swiss packaging industry. An SVI Guided Tour lasts approximately 1.5 hours and guides a maximum of 30 participants equipped with headsets through the exhibition. The Guided Tour takes place twice a day - at 11 a.m. and 3 p.m. - and is free of charge.Registration is now possibleThe Guided Tours start at 11 a.m. and 3 p.m. at the Info Point in Hall 3. Make sure you book your place on one of the tours in good time! Pre-registration is desirable, but not a prerequisite for participation.Further details on the Guided Tours program and registration:Packing Zurich 2014