Media release: AdAgent starts work
As already communicated, AZ Medien, Corriere del Ticino, NZZ, Tamedia and the Swiss Media Association have founded AdAgent AG. This will be operational as of May 22, 2018 and will support advertising customers and publishers in the handling of print campaigns. The new company will take over some of the services previously performed by the now insolvent Publicitas.A press release states: "AdAgent offers a professional, standardized service for booking and handling print campaigns in the sense of "one order / one invoice". This service is included in the ad price for advertisers. AdAgent will invoice its service to publishers at a fixed price per transmission. The orders will be processed on a separate client of the SAP system used by NZZ Media Solutions. "Jürg Weber, Chairman of the Board of Directors of AdAgent AG, comments: "We are pleased to be launching AdAgent AG next week and are convinced that we will be able to provide our customers with optimum support with this service if required. We are starting with existing employees. This has the great advantage that they are very familiar with the profession and the processing system."
Who will take over other business areas of Publicitas?
AdAgent AGMaihofstrasse 766006 LucernePhone +41 44 233 35 00[email protected]www.adagent.ch
