Marketing Arena: Customer Relationships

«Attracting Customers – Retaining Customers» is the focus of Marketing Arena 2018. A timeless topic that is constantly evolving thanks to new strategies and technologies. On Tuesday, September 18, at the Park Casino Schaffhausen, the approximately 180 participants will learn how this topic is interpreted today.

How important is customer loyalty?

The keynote speakers will be Prof. Dr. Torsten Tomaczak, Professor of Business Administration and Marketing at the University of St. Gallen, and Bodo Hechelmann, Senior Director Customer Experience Design at Swiss International Air Lines Ltd. and Head of Customer Journey Architecture at the Lufthansa Group. They will show how customer insights, big data and touchpoints can be used to win and retain customers. But the question also arises as to what happens to the personal relationship with the customer. Is this still important, or even more important than ever? The experts answer this question.

Practical workshops

Both presentations will be followed by three practical workshops for the participants: Jutta-Sonja Oberlin, manager at Deloitte, will explain what data protection in marketing is really all about and what changes are on the horizon. Andrea Salce, CEO of Colada, will describe how to create satisfied customers with the Customer Success concept, and Peter Frommenwiler, CEO of AP Dialog, will focus entirely on dialog in customer communication as a recipe for success.

The Highlights

As in previous years, the well-known host Stephan Klapproth will lead the entire event. To mark the 10th edition of the Marketing Arena, he will join the speakers in looking back on the highlights of past events. Detailed information <<>>Marketing Arena Schaffhausen 2018 «Attracting Customers – Retaining Customers» Event Date: Tuesday, September 18, 2018, starting at 4:00 p.m. Location: Park Casino Schaffhausen Organizer: Swiss Marketing SchaffhausenAbout the event:The Marketing Arena Schaffhausen is a platform for the exchange of knowledge on the topics of marketing, communication, and sales, and is taking place for the 10th time this year. The event is organized by Swiss Marketing Schaffhausen, one of the 28 regional clubs of the Swiss Professional and Trade Association Swiss Marketing. Since its inaugural edition in 2009, the event—which attracts around 180 participants—has grown into one of the leading business events in the region and beyond.Bodo Hechelmann (left) of SWISS and Prof. Dr. Torsten Tomczak of the University of St. Gallen are speaking at the Marketing Arena Schaffhausen