Live Experience: Brand Management in the Third Dimension

Live Experience becomes more digital

What sets Messerli apart is its ability to accompany its customers through all points of contact with their customers - the famous customer journey. This ranges from trade fair construction to events, permanent brand spaces, digital experiences and tailor-made services through to social networks, and the theme of digitality, which extends live experiences in space and time, was a consistent theme throughout Messerli's launch event. "We have long seen ourselves as an integral solution provider for live experiences," said Juri Camagni, CMO of Messerli. The use of new technologies and communication options is now expected or even taken for granted by Messerli customers and their target audiences.