Kick-off for Marketing Expo and Congress
"Futurize Your Marketing"
"Our USP is the community we have built up"says Ewa Ming. Suisse Emex has around 35,000 contacts in the marketing world. It brings these people together so that they can find out about new developments and solutions and network.Exhibitors, partners and sponsors received first-hand information about the 2018 trade fair concept of the Suisse Emex, about the latest exhibitor formats and updates on the 2017 inaugural "Digital Summit for SMEs" as well as first insights into the new marketing congress with the theme of "Futurize Your Marketing".
Two trade fairs and two congresses
This means that two trade fairs and two congresses will be held in parallel in Zurich on August 28 and 29: In addition to Suisse Emex, the trade fair for business software "Topsoft" as well as the new marketing congress and the Digital Summit for SMEs. At the same time, Suisse Emex is focusing on a 365-day concept in order to position itself even more strongly as a "community builder"." to establish. One approach to this is the area "Brand Hot" on the newly designed website. Partners can present their offers on this marketplace.
Acquire and maintain customers
The marketing congress focuses on the question of how new customers can be acquired in the digital age and how existing customers can be cultivated. During interactive sessions, congress participants will be able to benefit from solution-oriented best practice examples. These examples will be presented by brand and product managers from successful players in the retail, service and industry sectors. The congress program will be enriched with the know-how of proven advertising and marketing experts and with inspiring keynotes.
Bullshit Bingo 2018
The impetus for Suisse Emex was enriched by Dr. Peter Hogenkamp, CEO of Scope Content AG, with his "Bullshit Bingo 2018". Randomly selected people from the audience in the hall of the Holiday Inn could choose from a number of "Buzzwords" select those about which they wanted to hear from Hogenkamp. One of them was "Micro Influencer". Hogenkamp doesn't see much of a future for self-proclaimed influencers, who show enthusiasm for something in return for a fee. For him, however, so-called "influencers" are more important. "Micro Influencer"who, for example, give product reviews as real Digitec customers.
Heart robot
The live demonstration with the humeoid robot "NAO" formed the conclusion of the kick-off meeting. Achim Dannecker from the University of Applied Sciences and Arts Northwestern Switzerland FHNW showed that Nao can be used for a lively conversation about God and the world. The robot came across as a small, likeable, smart-as-nails gnome - very cute.
