Home shopping stations increase sales despite online competition
Many consumers continue to shop via home shopping TV channels despite the numerous Internet mail-order houses shopping.
Last year, the industry generated sales of 1.93 billion euros with sales channels such as QVC or HSE 24, as reported by "Welt am Sonntag" with reference to a study commissioned by the European Retail Association ERA. This corresponds to an increase of 100 million euros compared to the previous year.
On average, for example, every German consumer ordered goods worth EUR 23.40 from shopping channels in 2016. Further sales growth of around 25 percent is expected by 2022, according to the study by strategy consultancy Goldmedia. The most popular items on sale via TV channels are household goods, garden and kitchen appliances, clothing, cosmetics and tools, it said. However, the range is much wider, from Black Forest ham to cruises. (SDA)
