Grey stays tuned, at the Geneva daily Tribune de Genève
The successful repositioning of Geneva's largest daily newspaper a year ago is the quintessence of its own journalistic stance.
(pr) The successful repositioning
of Geneva's largest daily newspaper from a year ago is the quintessence
their own journalistic stance. In the past, this was mainly
in her daily column "Encre bleue". It was and still is
always the key piece in terms of identity, pointedness,
Self-confidence and a critical stance. Where other newspapers only ever
talk about speaking their minds, the journalists of the
"Tribune de Genève" their nibs in blue ink and do so. The
unmistakable expression of one's own opinion now serves as a
Guide for the entire paper. And for the advertising. Grey developed
a campaign that is entering its second year and that could well increase mileage.
of the Tagi campaign "Wir bleiben dran" by Weber, Hodel, Schmid,
can achieve. Because the claim "Pour dire les choses comme elles sont."
suggests that you still have something to say about a few things. So
The idea of the "Encre bleue" is as simple as it is versatile, and not only
content through reader and advertiser advertising. It is also their
Key visual and distinguishing feature. Both in all
print applications as well as in films.
Responsible at Tribune de Genève, Geneva:
Isabelle Tuetey, Jérôme Paoli
Responsible at Grey:
Consulting: Charris Yadigaroglou
Creative Direction: Franck Belaich
Art Direction: Juan Cris Perez
Text: Franck Belaich
of Geneva's largest daily newspaper from a year ago is the quintessence
their own journalistic stance. In the past, this was mainly
in her daily column "Encre bleue". It was and still is
always the key piece in terms of identity, pointedness,
Self-confidence and a critical stance. Where other newspapers only ever
talk about speaking their minds, the journalists of the
"Tribune de Genève" their nibs in blue ink and do so. The
unmistakable expression of one's own opinion now serves as a
Guide for the entire paper. And for the advertising. Grey developed
a campaign that is entering its second year and that could well increase mileage.
of the Tagi campaign "Wir bleiben dran" by Weber, Hodel, Schmid,
can achieve. Because the claim "Pour dire les choses comme elles sont."
suggests that you still have something to say about a few things. So
The idea of the "Encre bleue" is as simple as it is versatile, and not only
content through reader and advertiser advertising. It is also their
Key visual and distinguishing feature. Both in all
print applications as well as in films.
Responsible at Tribune de Genève, Geneva:
Isabelle Tuetey, Jérôme Paoli
Responsible at Grey:
Consulting: Charris Yadigaroglou
Creative Direction: Franck Belaich
Art Direction: Juan Cris Perez
Text: Franck Belaich
