Epsilon Interactive strengthens management for European business
Epsilon Interactive announces that Ted Wham is joining the company as Senior Vice President and General Manager of European Operations.
(pr) Epsilon Interactive, a leading provider of strategic, ROI-focused email communications and automated marketing solutions, today announced that Ted Wham has joined the company as Senior Vice President, General Manager European Operations. Wham will report directly to President and CEO Al DiGuido and will be responsible for expanding Epsilon Interactive's presence in Europe and strengthening its customer base under the Epsilon Interactive International brand. "As an industry-renowned author, speaker and officially recognized expert in database and interactive marketing, Ted Wham brings more than two decades of database and email marketing experience to his new position," said Al DiGuido, President and CEO of Epsilon Interactive. "The rapid growth of email communications worldwide, coupled with our recently completed acquisition of the international operations of DoubleClick Email Solutions, presents us with tremendous opportunities. Ted Wham's expertise and hands-on experience in merging customer data and email to optimize customer relationships and marketing ROI via time-relevant email communications is a key asset for our company and our customer base." According to a recent survey by Forrester Research (B2C Email Marketing In Europe: 2004 to 2010, October 5, 2005), the market for email services in Europe will more than double in the next five years, totaling €1.25 billion.
Wham brings a deep understanding of the industry and the needs of marketers. In his most recent role as General Manager of Personalized Content and Communication at Expedia, the world's largest online travel agency, Wham created and led the team responsible for the global email marketing programs. He was responsible for the strategic redesign of key communication programs, acquired new clients, managed and strengthened the technical team, the marketing team and the creative services team. Previously, Wham worked as Director Database Marketing for Hotwire.com, an Expedia subsidiary focused on discount travel. During this time, he doubled the proportion of transactions completed directly via email marketing.
The "National Center for Database Marketing" honored Wham's successful e-mail marketing programs with the "Bronze Award for Database Marketing Excellence". Wham has also held positions at Hewlett-Packard Company and Viacom International. Wham earned a Bachelor of Arts in Economics from the University of Washington.
About Epsilon Interactive Epsilon Interactive (www.epsiloninteractive.com) is a leading provider of strategic, ROI-driven email communications solutions and marketing automation technologies. Through a combination of innovative technologies, professional services and deep vertical market experience, Epsilon Interactive helps advertisers build, grow and sustain customer relationships through highly relevant and personalized email communications. Its comprehensive suite of industry-specific products and services includes scalable email campaign technology, delivery rate optimization, marketing automation technologies, turnkey integration solutions, strategic consulting and expertise in developing email programs that generate measurable results throughout the customer lifecycle.
Epsilon Interactive's international operations operate under the Epsilon Interactive International brand name and include offices in Europe and Asia. Epsilon Interactive's customers currently include more than 560 leading companies worldwide. Epsilon Interactive is a division of Epsilon (www.epsilon.com), a leading provider of multi-channel marketing services, technology and database solutions. Epsilon Interactive International is a trading name of Alliance Data, FHC, Inc.
Wham brings a deep understanding of the industry and the needs of marketers. In his most recent role as General Manager of Personalized Content and Communication at Expedia, the world's largest online travel agency, Wham created and led the team responsible for the global email marketing programs. He was responsible for the strategic redesign of key communication programs, acquired new clients, managed and strengthened the technical team, the marketing team and the creative services team. Previously, Wham worked as Director Database Marketing for Hotwire.com, an Expedia subsidiary focused on discount travel. During this time, he doubled the proportion of transactions completed directly via email marketing.
The "National Center for Database Marketing" honored Wham's successful e-mail marketing programs with the "Bronze Award for Database Marketing Excellence". Wham has also held positions at Hewlett-Packard Company and Viacom International. Wham earned a Bachelor of Arts in Economics from the University of Washington.
About Epsilon Interactive Epsilon Interactive (www.epsiloninteractive.com) is a leading provider of strategic, ROI-driven email communications solutions and marketing automation technologies. Through a combination of innovative technologies, professional services and deep vertical market experience, Epsilon Interactive helps advertisers build, grow and sustain customer relationships through highly relevant and personalized email communications. Its comprehensive suite of industry-specific products and services includes scalable email campaign technology, delivery rate optimization, marketing automation technologies, turnkey integration solutions, strategic consulting and expertise in developing email programs that generate measurable results throughout the customer lifecycle.
Epsilon Interactive's international operations operate under the Epsilon Interactive International brand name and include offices in Europe and Asia. Epsilon Interactive's customers currently include more than 560 leading companies worldwide. Epsilon Interactive is a division of Epsilon (www.epsilon.com), a leading provider of multi-channel marketing services, technology and database solutions. Epsilon Interactive International is a trading name of Alliance Data, FHC, Inc.
